What are QR codes?
When you create your Giving Checkout link, you have the option of downloading a handy QR code that directs supporters straight to your online donation form. QR codes (aka quick response codes) are images that, when scanned on a phone or tablet, take a person to a specific website page. Your donors can quickly and easily scan to donate without having to type or remember a long web address.
Your Giving Checkout QR code can be printed and used on your physical fundraising materials, including direct mail-outs, fundraising packs, posters, and collection buckets. Additionally, you can use your QR code on your charity’s website and social media.
Some handy tips & tricks to make sure your QR code works correctly
- Ensure the QR code’s image quality is as high as possible
- Make sure the contrast is high enough between the QR code and the background on which it sits (try for black on white rather than black on grey/cream)
- Print your QR codes on a flat surface to avoid distortion
- Test your QR code before and after publishing to guarantee success
If you use a third-party QR code generator
Charities can choose to input their Giving Checkout link into a third-party generator to make the QR code look more visually interesting. This includes adding colour or a logo to the code’s image. If your team is keen to make the QR code snazzier, keep these tips in mind:
- Be sure to use a third-party generator that has no QR code expiry date
- Never invert the colours – this will almost surely break the link!
- Visually complicated QR codes might not function properly when scanned