How is AI used responsibly?
JustGiving follows an “AI where it adds value” approach:
AI is used only after intent is understood
Outputs are limited to low‑risk, reversible suggestions (such as draft copy or next steps)
AI supports decision‑making but does not automate actions
This design reduces ethical risk, limits unnecessary AI usage, and keeps the experience human‑first.
What happens if a suggestion is unhelpful or incorrect?
The fundraising coach is designed to support, not replace, human judgement.
If a suggestion isn’t appropriate:
Fundraisers can simply ignore it
They can also provide in‑product feedback (for example via thumbs down or reporting an issue)
Feedback helps improve prompts, logic, and guardrails over time. Because Hope focuses on suggestions, not automated actions, incorrect outputs do not result in irreversible outcomes.
Is the fundraising coach available to all fundraisers and charities?
The fundraising coach is currently in Beta, so availability may vary by fundraiser or page type while the experience is tested and improved.
If a fundraiser can’t see Hope, it simply means the feature hasn’t been enabled for their page yet.
Does the fundraising coach replace charity stewardship or Customer Support?
No. Hope is designed to complement existing support and stewardship models.
It focuses on early‑stage activation and confidence‑building for fundraisers.
Where does the fundraising coach appear?
Hope appears within the fundraiser dashboard in your fundraiser’s JustGiving account, so support is available exactly where fundraisers manage their page and activity.
How can charities share feedback or raise questions?
Charities can encourage fundraisers to use in‑product feedback tools or contact Support with questions.